That why corporate storytelling
The popularity and effectiveness of the marketing channels used varies from generation to generation. Understanding customer responsiveness to different marketing channels has become crucial. The power of personalization helps identify the right channel that drives the consumer to buy based on where they see the ad.Coupons and discounts are the most likely tools of persuasion, and when they are also customized to the customer, the willingness to purchase obviously Job Function Email List increases. Social media posts have the highest conversion rate among 61% of Millennials, along with paid influencers to advertise on social media (49% converting among Millennials.
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Traditional marketing underperforms among young consumers. Classic ads and newsletters are more effective among Boomers (49%) being willing to buy from these channels. Successful retailers understand and implement loyalty programs. Building long-term relationships is more effective than constantly attracting new customers.
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