SXO – how can an effective combination of SEO and UX help your business
SXO - what is it and how can it help develop your business? Internet marketing is a space of constant evolution, adapting to the needs of users and the requirements of Google algorithms. You may already be familiar with the terms SEO (Search Engine Optimization) and UX (User Experience), but have you heard of SXO (Search Experience Optimization)? What was perceived as a temporary trend a few years ago has now become a standard that is worth knowing a little more about, especially if you are an entrepreneur. From this article you will learn what SXO is and how it can support your business.We invite you! Table of contents hide 1 What is SXO – Search Experience Optimization? 2 What is SXO made of? 2.1 SEO 2.2 UX 2.3 Content 2.4 Web development 2.5 CRO 2.6 Analytics 3 Email Data Who should implement an SXO strategy? 4 SXO operations strategy 5 How can SXO activities help your business grow? What is SXO – Search Experience Optimization? In simple terms, it is a combination of SEO and UX, optimization of user experience when searching for a given term, in Google. Using a more extended definition: What is SXO - Search Experience Optimization? So you could say that the goal of SXO is conversion .
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SXO effectively and quickly helps users find answers to their questions, which perfectly fits Google's policy of placing user experience at the forefront today. What is SXO made of? As we mentioned earlier, SXO is a combination of two terms – SEO and UX . If you don't know what they mean, let's now take a look at each of them and other elements that are relevant to SXO. SEO SEO , or Search Engine Optimization , or the art of positioning websites in search engines, is one of the basic online business and marketing activities.
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