Google first acknowledged this in
Mobile page speed will be used as a ranking factor in mobile search results, increasing its influence. When ranking websites based on speed, Google looks at two data points: 1. Page speed: the time it takes for a page to load 2. Site Speed: Average time it takes for a sample of page views to load When conducting a website audit, you need to pay attention to page speed. Because if your page speed improves, your site speed will also improve. Google offers an analysis tool called PageSpeed Insights that can be very helpful in making improvements. Google Page Speed checker When you enter a URL, PageSpeed Insights gives you a score from 0 to 100. This score is based on real user field and lab data collected from the Google Chrome browser. It will also suggest improvements. Images, JavaScript, CSS file optimization, browser caching, etc. can all be contributing factors to slow-loading pages. Fortunately, these can be easily optimized. Site speed opportunities from Google PageSpeed tool Reduce the size of images without affecting quality using Optimizilla or Squoosh .If you're using WordPress, you can also use plugins like Imagify Image Optimizer and TinyPNG to do the same thing. Paste code into Minify , remove whitespace and comments, and reduce the size Belgium Phone Number Data of JavaScript and CSS files. If you use WordPress, you can use W3 Total Cache or WP Super Cache to create static pages and display them to searchers instead of dynamically generating them with each click. do. If you're not using WordPress, you can enable caching manually within your website's code. Start by prioritizing your most important pages. Go to Behavior > Site Speed in Google Analytics and you can see performance metrics for a particular page in different browsers and countries. Site speed performance in Google Analytics Let's look at the website in order from the top, comparing it to the most viewed pages. Check mobile compatibility In March 2021, Google launched Mobile-First Index . This means that Google will index your website based on the mobile version of the page.
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As a result, performance on small screens has a large impact on how search results are displayed. You can easily check whether your website is optimized for mobile devices using Google's mobile-friendly test . Screenshot of Google’s Mobile-Friendly Test If you're using a responsive or mobile-first design, you don't need to worry too much. Both are designed to load on small screens, and the changes we've made based on technical SEO audits improve website and search performance on any device. However, as Chanel Murin demonstrated in her article, " Responsive Design Doesn't Always Mean Mobile Optimization," responsive design does not guarantee a good user experience. BrowserStack's responsive tools allow you to test your website on real devices.
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