There’s nearly always some form of goal conversion associated
Whether it’s a purchase of a product, generation of a lead, or engagement with a social profile, there’s an outcome we’re trying to achieve. For the sake of this article, we’re going to refer to all of those actions as conversions. And the goal of increasing our conversion performance can be greatly impacted by increasing conversion rates. average search advertising conversion rate by industry from wordstream google ads benchmarks report .These were the average search advertising conversion rates for each industry from our Google Ads benchmarks. In this article, I’ll discuss some of my Iceland Phone Number favorite strategies for increasing conversion rates: Pay attention to page speed Provide sufficient, easy-to-digest information Include all types of social proof Set expectations for the conversion process Include multiple ways for users to convert Minimize required fields I’ll also provide examples for a few different business types where possible to help make the illustration. Let’s get started. Pay attention to page speed It might not be the sexiest suggestion in this post, but page speed is still a huge factor in getting users to convert.
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I’m sure you know from your own experience that if a page loads slowly, it’s much more likely that you’re going to leave the page and find another site rather than wait seemingly forever to convert. If you’re unsure of how fast your pages are loading or not sure what to do to make them run more quickly, you can use Google’s PageSpeed Insights tool to get a handle on both of those things. google pagespeeds insights tool output example to increase conversion rates Worried you’re wasting spend in Google Ads? Find out with a free, instant audit >> Google Ads Performance Grader Provide sufficient, easy-to-digest information As business owners, product owners, or agencies who love our customers, we all likely have
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