While combining efficiency and time saving
But what about B2B? The figures are clear: according to Guarana, 88% of BtoB marketers say they use social media to find new customers. Thus, new means of communication are a springboard for any activity. In an inboud marketing approach , you should choose the professional social network best suited to your activity and your target . The objective is to bring your leads to you, by attracting them with quality content – in addition to gaining efficiency, you save time which can be used for other tasks! The specificities of B2B social networks In the 21st century , it's impossible to succeed in business without being present online in one way or another .Rather than settling for the minimum, B2B companies Chinese Malaysia Phone Number List benefit from being present on different channels, to maximize their chances of attracting prospects . Today, a company absent from professional social networks would arouse distrust among potential customers. Presence on the internet is in fact synonymous with credibility: visualizing a company's contacts, seniority, customers and its expertise allows you to naturally have confidence in its pro-to-pro services, independently of prospecting tools. offered by the different developers. personal branding should encourage you to register on at least one B2B social network to achieve the objectives of your web marketing strategy : Make the company and its services known by taking center stage; waste as little time as possible; maintain a strong brand image; find new areas for prospecting ; maximize and build on contacts and relationships.
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The extent of your networking will naturally improve the SEO of your brand and its website. From a tactical point of view, the time you have weekly for this mission must guide your conduct: less than half a day per week, concentrate on a single professional social network . Quality is always better than quantity! Depending on your wishes, the question of budget will arise: permanent visibility and activity on all the best B2B social networks will require the remuneration of a community manager or the implementation of a marketing automation solution.
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