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Help guide you to create a content marketing strategy specific to your SaaS website. ?This article gives you those frameworks.? I’ve worked as a content marketer in the SaaS space for the past seven years, and it wasn’t until the last three years where I really started to figure out what I was doing. That means for four years, I just kept trying and testing to see what worked. In the first four years, I got good at writing informational content.

Case studies, white papers, landing pages, and all that. But the thing is content marketers are not supposed to be writers. We’re content marketers not content  writers. In my phone number list previous roles as a content marketing manager, I was creating most of the content myself. But content marketing is about being a marketer and putting on your growth hat. How do you actually create content that you know people will find and resonate with.



Ad not only that, how will you turn website traffic from these visitors into paying customers? Because let’s face it, business owners really decide to invest in content marketing because they believe it will increase their revenue. If a company is not generating revenue from content marketing, they will look elsewhere to invest their time and resources.