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Thanks to the blog you are able to offer quality content, which can fully satisfy the user's thirst for knowledge, and at the same time position your site for certain keywords, increasing its ranking. Finally, if the articles are written effectively and are equipped with internal links, it will also be possible to increase the average duration of the user's stay on the site: this is another factor that Google takes a lot into account. In its origins - it was the 90s of the last century - the blog was used simply as a diary that contained thoughts and opinions. Subsequently it took on a new role, sometimes even becoming the fortune of many companies or freelancers. But at this point let's ask ourselves: in an online world dominated by millions and millions of sites that manage blogs, what could we do to differentiate ourselves from competitors and be able to fully benefit from this tool.

First of all, it is important to set up a specific approach towards the user: we should be clear that, through our articles, we do not necessarily have to sell them our products, but become a resource for them. The first step to be successful online is to be willing to offer a solution for the good of our potential customer. Is the concept not entirely clear? Let's read the following examples: “Buy from ABC srl: our sporting goods are the best on the market!” “ to not have to change the ball every week? ABC srl's balls are specifically designed to resist even when Agent Email List they come into contact with thorny plants and rough terrain." If I asked you what, in your opinion, is the most effective way of communicating between the 2, I am almost sure that you would choose example B. In fact, even if the first "slogan" is certainly closer to sales, the second highlights “why” the potential customer should choose our balls and not those of the competitor.





But above all, example B leverages his "stomach ache", i.e. the problem that pushed him to enter our site: he is forced to change the ball every week because it keeps getting punctured. This is precisely one of the characteristics that differentiates an effective company blog from an outdated one, which is unlikely to lead to concrete results.  How to position yourself with current news thanks to Google News Returning to the previous paragraph dedicated to the company blog, we dive headlong into a new method to improve positioning on Google: if we decide to mainly deal with current and constantly updated news, we can focus on Google News. What is Google News? Let's find out together what this tool is and why it could benefit a business. This is a service that Google makes available to companies that want to publish interesting news and to users who want to delve deeper into certain topics.