SEO Myths You Should Ignore

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General SEO 10 SEO Myths You Should Ignore By Joshua Hardwick ✓ Reviewed by Sam Oh September 22, 202010 min read Joshua Hardwick Joshua Hardwick Head of Content @ Ahrefs (or, in plain English, I'm the guy responsible for ensuring that every blog post we publish is EPIC). Get the week's best marketing content Email Subscription Subscribe Contents SEO is dead SEO is a one-time thing Google only ranks fresh content Long-tail keywords are easier to rank for Duplicate content will get you penalized Social signals help rankings PPC can’t help you rank higher PageRank doesn’t matter anymore SEO is all about rankings Keyword research isn’t important Most myths are harmless. Gum takes seven years to digest. Sharks don’t get cancer. Lightning never strikes the same place twice. Unfortunately, the same can’t be said for most SEO myths.


At best, they’re slightly misleading. At worst, they lead you to indian phone number waste precious time, money, and resources on things that will never improve SEO. So let’s bust a few common SEO myths once and for all. SEO is dead SEO is a one-time thing Google only ranks ‘fresh’ content Long-tail keywords are easier to rank for Duplicate content will get you penalized Social signals help rankings PPC can’t help you rank higher PageRank doesn’t matter anymore SEO is all about rankings Keyword research isn’t important 1. SEO is dead Perhaps this one is more straight nonsense than a myth, but it’s worth putting to bed nonetheless. Lazy journalism likes to proclaim many things dead regularly, and SEO is no different.



According to Ahrefs’ Content Explorer, this phrase has been uttered 3,367 times since June 2016. 1 seo is dead On average, that’s 66 times a month. So let’s set the record straight once and for all: SEO. Is. Not. Dead. How do we know? Well, here’s the organic search traffic to our blog over the past three months: 2 google search console blog traffic 2.1 million visits… all from “SEO.” So why do people keep saying SEO is dead? There are all kinds of reasons, but the most prominent argument these days relates to the increasing prevalence of answers in search results like this: 3 google answers knowledge graph Does this negatively impact the number of clicks on search results? Of course.