Under Ron Johnson s Fair and Square program sales had declined rapidly and quarterly losses and expensive capital investments had put severe pressure on cash reserves. Ullman decided to combine Fair and Square everyday low pricing and high low pricing to reverse the negative trend. For example to welcome people back to its stores J.C. Penney ran deep discount sales for Mother s Day and Veterans Day.
By November the retail stores posted positive sales comparisons year over year the first time since December . However margins remained low and Wall Street was wondering if J.C. Penney was sacrificing margin to drive store traffic. Would holiday sales be strong enough for J.C. Penney to begin building stronger margins Would another strategy have been more effective Did the board dispose of Johnson too quickly Chinese Overseas America Number Data Was it wise to bring back Ullman Can J.C. Penney get back on its feet Purchase this case hbr product j c penney s fair and square strategy c back to the future an PDF ENG HARVARD BUSINESS SCHOOL CASE Cancer Screening in Japan Market Research and Segmentation Since founding CancerScan in Jun Fukuyoshi.
Yoshiki Ishikawa had helped to improve cancer screening rates in Japan. Between and awareness of breast cancer in Japan rose from to but the incidence of breast cancer screenings remained constant. Jun and Yoshiki applied market research techniques to increase the screening rate for breast cancer a disease that killed over Japanese women in . Cancer screening initiatives accounted for of the company s sales of . million. Purchase this case hbr product cancer screening in japan market research and segmentation an PDF ENG HARVARD Workplace Safety in Bangladesh A On April the Rana Plaza factory building collapsed in Dhaka the capital of Bangladesh.