Creative meaningful January marketing ideas

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For the writing of articles, if your marketing team is not large enough, you can consider collaborating with a content agency that supports you in your activities. Download the ebook SEO and PPC To see the results of SEO activities, it takes commitment and patience, the alternative to speed up the arrival of traffic to the site can be represented by PPC campaigns. As we have already seen in our article comparing SEO and PPC , if executed correctly, paid campaigns can bring in the first visitors needed to spread the word about the brand.

PPC vs SEO Free offers Another extremely effective tool of inbound marketing is offering premium content to improve lead generation . Think of a case study, the presentation of the advantages wedding photo editing service of an innovative method proposed by your company, the results of a survey: create   or commission them from the content marketing agency that follows you   materials that users can download for free after having filled out a form with some data   name, company, role, email address or telephone number  . In this way, prospects will perceive your attention towards them and will be happy to leave you in exchange the information that will, in fact, transform them into leads.



Social media Now that you have some great content and free download offers, all that remains is to focus on promoting them to make sure they attract as much traffic as possible. The best way to expand your audience, as we have already mentioned, is to create company profiles on the main social networks. The first phase will be listening: study the audience and find out which are the hottest topics and which are not yet covered by your competitors; take note of prospects' interests. At this point you can insert yourself into the conversation, but not just to promote.