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Here are 7 reasons to create user personas for your project. Focus on the user, always Identifying the needs and desires of an audience and keeping the user at the center of the project development process is fundamental to achieving good results. In addition to this, if we understand what annoys our interlocutors we can intervene.

By improving the UX and UI of sites and applications. Let's take an example. One of our personas is fanatical about long-lasting and extra volumizing C Level Contact List mascaras. It is very likely that you will continue to search for information on this topic over time, looking for news and shopping for performance and prices of various models.



It is precisely by constantly creating this type of content that you will increase your chances of winning over the customer and making them more inclined towards a consultation or purchase. Building a language for your brand When persona profiles are created and shared with a team, the work group also begins to communicate in a uniform way.