Interview with Harbingers by Agnieszka

Jahidur111

Owner of the Saints copywriting studio. Copywriters & The Advertising Orchestra winner of many industry awards and advertising communication researcher. Agnieszka StarzyńskaKrawczyk photo About copywriting and communication now I have the impression that despite the growing popularity of content marketing and the importance of advertising content copywriting is still underestimated. The profession of a copywriter is sometimes perceived as a parttime job forgetting that writing texts is not just about writing texts.

There are certain rules taken from psychology and neurobiology behind the creation of content. Please tell me how you look at copywriting and what do Australia WhatsApp Number Data you think it is?  A very complicated and important question. Downright ontological. To answer it I must first answer a broader question: who is a copywriter? Most often during lectures and workshop meetings I hear that: he is a person who writes advertisements. Ok so let's ask: so what is advertising? It is a common saying that the father of advertising is trade and its mother is competition. Therefore when trade began to develop and the phenomenon of competition appeared there was a need to lure potential customers away from competitive offers. In the times of barter sellers employed the socalled street announcers.



The first form of advertising was word of mouth. The Polish word advertisement comes from this tradition. Clamo  clamare in Latin means to shout loudly to call out as well as to point out to bear witness. Thus advertising is a commercial service that aims to attract buyers through a message that distinguishes the offerer from the competition. To put it simply the job of a copywriter is to A. use the brand's language B. highlight its unique features and C. rely on the real needs of the recipient in order to reach him and induce him to behave in the desired way . This is a job that requires very efficient .