worked to release one or

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Have you ever spent weeks or months creating the perfect content with little response from your audience? You expected trumpets and confetti, emails full of praise, and maybe even a raise. Instead, you got crickets. While you might accept these disappointing flops as a cost of doing content marketing, they represent a huge waste of time and resources. Fortunately, agile practices offer an alternative. Rather than putting all your eggs in one big content basket, you can do small experiments by releasing the minimum viable content. Let's define this term a little.

For now, the main thing to note is that with minimal viable content, you learn what your audience is interested in, and use what you learn to create larger, higher-performing efforts. It is possible to  Special Database create the required works. Why minimal viable content? When we all started working on horse-drawn carriages, marketing departments had huge marketing plans. Spanning dozens of pages (or slabs of stone), these detailed maps charted the team's path for the next year or so. Meanwhile, everyone in marketing  two huge campaigns.



All hopes were pinned on the success of these big bets. If these campaigns fail, all that planning and work will be in vain. And someone got fired. To avoid this kind of waste, agile principles require you to do many small experiments. For content marketers, that means we need to test some small, low-risk pieces of content, see which performs best, and scale only the most successful ones. . This approach eliminates wasted effort and increases the likelihood that each piece of content you deliver will wow your audience.