Through the semi-managed model

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In addition to many differences, AliExpress and Temu also have similar considerations in implementing the semi-managed model, and both are opening up more capabilities to merchants. In this regard, Temu mentioned that with the development of the platform, merchants’ own capabilities are getting stronger and stronger, and the platform also needs to give merchants greater space and freedom. , the two platforms not only provide more

business options, but also do not set required Malaysia Phone Number Data options, allowing merchants to more flexibly choose a business method that suits them. The platform's proactive opening strategy for merchants actually determines the upper limit of the platform's ecology. The competition in the cross-border e-commerce market is far from over. Each company is continuing to penetrate into overseas markets, whether it is strengthening logistics fulfillment capabilities or promoting full-category expansion, all in



order to deepen its core competitiveness and form a brand effect. The semi-hosted model became a hot topic immediately after full hosting, but it is the only way for players to improve their business models in fierce competition. In , it will be harder to compete for the cake than before, and higher requirements will be placed on the response speed, supply chain capabilities and operational capabilities of each platform.The influence of short videos is becoming larger and larger.