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h engines. Colloquially, it refers to paid advertising on search engines, that is, the creation of paid ads on Google, Yahoo Or Bing. Search Engine Optimization (SEO) Optimization techniques that seek to improve the organic positioning of your page in search engines. It is divided into on-page SEO and off-page SEO. SERP Search results page that distinguishes between organic and paid results. Sitemap File that provides search engines with information about all the content of your website, facilitating its indexing and positioning. ADVERTISEMENT Conversion rate Metric that shows the results of conversions on your website. It can be measured at any stage of the funnel, since in each one you must define a conversion that indicates that that lead is moving towards the purchase.
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