First of all, you need to challenge the result

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Where are your users coming from? What was the last thing they were reading before ending up on your website? When a user visits your website, the referrer gives an indication of the URL from which the visitor has arrived and you can see the domain that the user came from. In general, an HTTP referrer gives you important information in your own server log files about the domains from which visitors came to your website and the pages they visited in your domain.

Turning collected data into actionable tasks Collecting data is one thing Email List turning said data into actionable tasks is what really matters. To better understand that, here’s an example of how a single piece of data can be turned into actionable tasks. You probably know what bounce rate is – it’s when a user visits a page and leaves without taking any action. Most websites see bounce rates between 25%-70%. So, let’s assume that a particular page of yours has an 80% bounce rate.



What can you do with this metric?  Is this correct? Is the Google Analytics setup working as it should? Then, you have to find out why the number is so high. To achieve that, you will have to ask many questions. – Was the bounce rate lower in the past and changed later in time? – Is the page loading properly? – Is this the only page with such a high bounce rate? – Where does traffic come from? – Did the user scroll to the end (or to a specific % of the page) before bouncing? – Did the user have an engagement point to engage with the page such as a form, a button, or something to interact with? Asking the right questions can help you give the right answers to your problem.