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Identify your ideal prospects : landing pages are not only lead generators, they also allow you to track conversions of existing leads that can be used to identify the type of prospects that have the most engagement with your brand. Support other strategies : A successful Inbound Marketing strategy depends on content; In that sense, landing pages are a great addition to initiatives related to the creation of materials that can be shared on social networks, in email marketing campaigns and in lead nurturing actions , Ads PPC , among many others. Insights for the effectiveness of your offers : Every time you create a landing page, you are generating another data asset for your marketing interests; By tracking and analyzing these metrics associated with your landing pages, you can collect a wealth of insights for your campaigns, to compare actions, conversions over time, and much more.

Now, since you know the concept, importance Telegram Number Data and advantages of landing pages, it is time for you to understand what the types of landing pages are and how they can help you in your initiatives. ADVERTISEMENT Before continuing, take a look at these materials that may interest you! 11 factors to create the perfect landing page Discover what it is and how to implement Content Marketing to generate leads Learn what lead scoring is and how to qualify your business opportunities 7 types of landing pages that you can take advantage of To be honest, there are many types of landing pages that you can use according to your objectives. In fact, there are so many of them that it is very difficult to keep up with them.



However, below we will show you the main ones and discuss how choosing them can help your future campaigns be successful. 1. Squeeze Page It is one of the most used types of landing pages on the Internet thanks to its high effectiveness when generating leads. It is known as a destination landing page or SP and it is one where its essential objective is to capture the visitors' email. Once the email address is captured, the brand begins its lead nurturing processes through relevant content and special offers. They are generally designed to provide an ebook, White Paper or subscription to a newsletter in exchange for the user's email. 2.

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