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Review competitors with 7 practical techniques Competitors analysis using 7 quick and practical methods How to do competitor analysis? To analyze competitors, there are several basic steps that we must do. These steps are as follows: 1. Determine who your competitors are First of all, we need to determine who we are really competing with. This kind of comparison is more accurate. But how do we do this? Our competitors are divided into direct and indirect categories. Direct competitors are those whose products can replace our products. They work in the same geographical area as us. On that side of the coin, there are indirect competitors.

Indirect competitors do not have similar products Kuwait Phone Number Data to ours, but they fulfill the same needs of our audience that our product fulfills. It is easy to define these two concepts on paper. But they are usually confused in practice. This is what many brands do wrong. Let us make it clear with an example. For example, consider the two brands "Hakopian" and "Selebon". Both work in the field of clothing. But when we examine these two brands more closely, we see that the products of these brands are not the same. The Hakopian brand works on men's formal wear, while the Sele Ben brand works on more comfortable clothes that are suitable for the home or friendlier gatherings. Yes that's right; These two brands meet the same needs of the audience.



And that is delivering high-quality clothes to their customers' doorsteps. But in principle, they are considered indirect competitors of each other. The point is that when you are determining your competitors, you should only focus on your direct competitors 2. See what products your competitors are offering The heart of any business is the products it offers. Therefore, analyzing the products that your competitors offer is a good starting point for competitor analysis. You must know completely what products and services your competitors produce and with what quality. You should also know at what price they offer these products and how much discount they give to their customers.