Let's start with statistics provided by a report in which Hubspot

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Email MarketingInfluencer MarketingProgrammatic Mailing Data Pro BuyingWeb developmentWeb designEcommerceCustomersOur clientsSuccess storiesBlogContactESMARKETING DIGITALPresence on social networks for companies. To exist or not to exist?PUBLISHED ONSEPTEMBER 28, 2023BY ENG. PABLO M. SUAREZA masterpiece of literature has that famous phrase To be or not to be? If we adapt it to modern times it would be To exist or not to exist? The presence on social networks for companies and brands is about just that. collects data on the topic60% of the world's population is connected to the Internet. ( We Are Social )  There will be 4.76 billion social media users in 2023.



This is +3% than in 2022. ( DataReportal )  45% of internet users use social networks to search for products and services. ( We Are Social )8 out of 10 companies are investing in social media marketing. ( HubSpot )  Are you going to sit out and not pay attention to your brand's social media presence?Chile, Uruguay and Argentina occupy the first places in percentage of social network users over the total population in Latin America in 2022.